Page 4 - 2019-10-Rotary-on-the-Move-Newsletter-Zone-8

‘ROTARY’S MEMBERSHIP EXPERIENCE’

From Rotary Leader, September 2019 edition, Volume 10, Issue 2

Why do people join Rotary? What makes them stay in their clubs, and what makes them leave?
Rotary conducts the Membership Experience Feedback Survey every year to better understand the needs, interests,
and engagement of our members. The most recent survey offers insights on prospective, current, and former
members.

PROSPECTIVE CURRENT FORMER
MEMBERS MEMBERS MEMBERS

WHY THEY JOIN WHY THEY STAY WHY THEY LEAVE
Participate in local service Participate in local service Cost or time
projects 40% projects 46% constraints 34%
Participate in international Enjoy friendship and Club environment and
service projects 31% fellowship 41% culture 32%
Gain personal development and Connect with people outside Unmet expectations 17%
training opportunities 27% their work and social circles 29%

WHAT YOU CAN DO WHAT YOU CAN DO WHAT YOU CAN DO
Contact them when they Display leadership in action Assess your club
express interest Be a vibrant club Work on building a diverse club
Give them a positive Engage people at all stages
orientation experience of membership Practice flexibility and
innovation
Engage them in local and
international service projects

Gender breakdown reflects participants who did not specify a gender.
Age breakdown includes only the top three responding categories.
Respondents were asked to rank in order of preference and could respond to more than one.
Read more about the survey results in the Global Executive Summary.

‘CLUB MEMBERSHIP COMMITTEE CHECK LIST’

Excerpts from an article by Grace Ramirez Manager, International Office and Financial
Services, from Rotary South pacific and Philippines Office, Regional Bulletin August 2019

… RI President Mark Maloney encourages Rotarians and Rotaractors to grow Rotary and said:
“Let us try a new approach to membership, one that is more organized and strategic. I am asking every
club to form an active membership committee consisting of people of different backgrounds who will
look methodically at the leadership of the community.
Your club's membership committee will then apply Rotary's classification system — designed to ensure that the
range of professions in your community is well represented — to identify potential leaders with the skill, the talent,
and the character that will strengthen your club. If your club's membership committee is unsure how to proceed,
look to the club membership committee checklist on Rotary.org for clearly defined steps to organizing its work.”
The stronger and more diverse membership is, the more inviting clubs will be for prospective members to join. With
this strategic approach, the question will not be “who do we know” but “who are we missing”. To do this, the club
must first identify gaps in terms of skills, demographics or even ways of thinking. This will bring more vibrancy into
club meetings and other opportunities for interaction.

Rotary on the Move October 2019 Page 4