Page 6 - 2020-07-Rotary-on-the-Move-Newsletter-Zone-8

‘IS YOUR CLUB WEBSITE ROTARY COMPLIANT?’
Extracts from an article from June 2020 RDU by PDG Gina Growden and PDG

Liz Courtney, Public Image Coordinator

ONE of the easiest and most effective ways to raise our public image is to ensure
we always use the correct Rotary branding.

Rotary International has given a directive to each current and incoming district governor around the world
to ensure their promotional material - particularly their website and social media pages - is compliant in
displaying the correct Rotary branding by the end of June 2020. As it is seven years since the 'new' logo was
introduced, this directive is quite reasonable, and there is now an expectation that all clubs will follow suit.

Local research indicates almost half of all clubs in Zone 8 do not have the correct (personalised) logo
displayed on their website, so there is still plenty of work to be done! Although most clubs are no longer
using the old blue and gold wheel, the variety of non-compliant logos is quite staggering. Creativity is a great
attribute, and Rotarians are well-known to have this talent. However, it is not acceptable to be creative with
our official Rotary logo!
Becoming compliant is simple. If the logo you are displaying is not able to be developed using the logo creator
template in the Brand Centre at rotary.org, it is not acceptable.
Go into the Rotary Learning Centre and take the 15-minute course 'Strengthening Rotary's Brand', which
will help broaden your knowledge around branding. These resources in the Learning Centre will ensure clubs
and districts are champions for our brand.

As an example, McDonald's has created a brand that's recognised worldwide because all restaurants use the
McDonald's brand correctly. They benefit from this instant recognition. Rotary and Rotaract clubs can
benefit too if we all consistently and correctly use Rotary's logos, fonts, colours and good photography to
strengthen our brand.

‘WHAT ARE THE BEST TIMES AND DATES TO GET THE ROTARY MESSAGES OUT ON SOCIAL MEDIA?’

Article by Nikki Mederos, PDG, Rotary Public Image Chair, Zone 32
Social Media continues to expand, and it hasn’t reached its peak yet. It is necessary, it’s powerful and
it will continue to influence our daily lives for decades to come. It’s also the best free marketing tool
available…it will help us grow Rotary – by announcing events, enticing membership and helping us
expand our foundation. But what are the best times and dates to get the messages out?

FACEBOOK (still number one world-wide)
For maximum exposure, the best time to post during the week is between 1 p.m. and 4 p.m. That’s likely because many
Facebook users browse on their desktops and check it during downtime at work. The single best time to post on Facebook
on a Sunday at 3 p.m.
The best days to post on Facebook are Thursday, Friday, Saturday and Sunday. Tuesday is the worst day to post on
Facebook.
Weekends get the highest level of engagement on Facebook.
TWITTER
The best time to post is during the lunch hour of 12 p.m. to 1 p.m. Scheduling posts just before lunch works well too.
Workdays tend to get the highest level of engagement on Twitter.
Posting at lunch everyday Monday to Friday can help you increase social media engagement.
Wednesday is the best day to post on Twitter. Weekends are the worst days to post on Twitter.

INSTAGRAM
The best time to post is during lunch (11 a.m. to 1 p.m.) and the evening, after work (7 p.m. to 9
p.m.). Most Instagrammers log in via mobile, so they tend to avoid browsing during work hours.
The best days to post on Instagram are Monday, Wednesday and Thursday. Sunday is the worst
day to post on Instagram, though the best time to post on Instagram on Saturday is 5 p.m.
Wednesdays get the highest level of engagement on Instagram.

PUBLISH VIDEOS ON YOUTUBE
The best time to post on YouTube tends to be early afternoon between 12 p.m. and 4 p.m. That’s because most viewers
watch videos in the evening, so you’ll want to have your videos indexed by then.
Thursdays and Fridays tend to be the best days to post on YouTube.
Most viewers watch YouTube on the weekend so feel free to post on Saturdays and Sundays in the early morning around
9 a.m. and 11 a.m.

Rotary on the Move July 2020 Page 6