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‘REGIONAL MEMBERSHIP UPDATE’

Article by Barbara Mifsud, Regional Membership Officer, Membership Development, South
Pacific and Philippines Office, barbara.mifsud@rotary.org,

https://www.facebook.com/barbara.mifsud.1

A look at Rotary’s prospective members
Why do people join Rotary? What makes them stay in their clubs, and what makes them leave?
Rotary conducts the Membership Experience Feedback Survey every year to better understand the
needs, interests, and engagement of Rotary’s membership. I’ll share survey results and insights on each stage of
membership — prospective, current, and resigned in the coming months. Here are some highlights from the survey
results about Rotary’s prospective members:

• Prospective members join Rotary for local and international service, as well as personal and professional
development.
• Awareness of and introductions to Rotary begin much earlier than interest in membership.

• Half of membership candidates have a personal connection to a Rotarian.
• People are aware of Rotary, their impressions are positive, and there is strong interest in Rotary membership.
• Younger, diverse professionals and business leaders are attracted to Rotary.

• Barriers to joining Rotary clubs include not being invited, cost and time constraints, and unmet
expectations.

Read more about the survey results and learn how you can help create positive experiences for prospective members
in the Prospective Members Executive Summary.

Rotary Basics online course – now available
Rotary Basics is now an online course that covers all things Rotary in an interactive, multimedia format. In this new
Learning Centre course, you can deepen your understanding of Rotary as well as meet members around the world
and watch videos. You can also take a quiz to test your Rotary knowledge. The Rotary Basics online course was
designed for new members, but it is also a good refresher for long-time members who want to test their Rotary
knowledge or even nonmembers who simply want to know what Rotary is all about. We’d encourage club leaders to
include this course in new member orientation programs or recommend it to members as they take on new
leadership positions.

Membership Leads report

Membership leads submitted through rotary.org/join are first sent to the district leadership team. That’s why it’s
beneficial to have an established process for quickly and effectively managing leads and connecting these prospective
members with the right club. Clubs then need to follow up with the member and report the progress through My
Rotary. That way both clubs and districts can check on the status of the prospective member. The data also populates
the below reports where you can see: how far leads have gotten; what percentage haven’t been followed up on; and
what percentage are no longer interested in membership.

Australia
New Zealand and Pacific Islands

District Progress to Goal
As expected, we saw a decline in membership figures as clubs terminated inactive members prior to the 1 July invoice
deadline, but there were some districts who maintained their membership growth as at 23 June. In Australia D9640
was still leading with a net gain of over 60, followed by D9810 and D9830. In New Zealand, D9910 was the only
district with net gains. Let’s see what happens when the official 1 July 2019 figures are released mid-August.

Australia - 23/6/2019
New Zealand and Pacific Islands - 23/6/2019

Shout out!
This month’s shout out goes to our outgoing club, district and zone leaders. I’d like to take a moment to say thank
you to you all. Your dedication and passion in strengthening Rotary membership is important and valued work. I
wish you nothing but continued success in the future.

Rotary on the Move June 2019 Page 2