Page 2 - 2019-11-Rotary-on-the-Move-Newsletter-Zone-8

‘REGIONAL MEMBERSHIP UPDATE’
Article by Barbara Mifsud, Regional Membership Officer, Membership Development, South

Pacific and Philippines Office, barbara.mifsud@rotary.org,

ht tps://www.facebook.com/barbara.mifsud.1

New! The State of Membership webinar recording now available
Rotary’s members are our greatest assets! When our membership is strong, our clubs are more vibrant,
Rotary has greater visibility and our members have more resources to help communities flourish.
Consider watching this recent webinar with your club to learn about:
• How we got here
• Who is joining? Who is leaving?
• Opportunities for us to all make membership a top priority
Watch the recording here and access the slides here. Alternatively you can customise the presentation and give it during a
club or district meeting. It’s available in English and French for some of our Pacific Island clubs.
Other webinars you can catch up include:
We are Rotary: Advancing Women as Leaders
Courageous Leadership
Membership Models for the Future of Rotary
Building New Clubs Together
Rotary Day at the United Nation on 9 November (US time)
Rotary Day at the United Nations celebrates the two organisations’ shared vision for peace and highlights the critical
humanitarian activities that Rotary and the UN lead around the world. With the theme Connecting for Good, this year’s
event will focus on community-based solutions to the global refugee crisis. Encourage your clubs to organise remote
viewing parties as a way to engage members, friends, and family in the topic. You can find more details at
https://www.rotaryundaynyc.org.
New! Official Rotary GIFs now available
Rotary International has created GIFs (looped animated images) and stickers for you to share your Rotary pride and
further build awareness! Since being released last month, they've already gotten more than 2 million views!

You can share the GIFs in various ways:
• Facebook posts and comments (tap the "GIF" button and search Rotary,
Rotaract, peopleofaction, and related keywords)
• Instagram & Facebook stories
• Text / SMS from mobile with the Giphy app
• You can also view, download, and share the GIFs/stickers directly from our Giphy
page: https://giphy.com/rotaryinternational

This month’s shout out:
This month’s shout out goes to the eastern suburbs of Sydney Rotary clubs for organising a monthly cluster meeting to
discuss ways they can collaborate on membership, projects, marketing/public image, as well as share expertise and
knowledge. Assistant Governor Hilary Lloyd recognised that the six clubs in her cluster shared many of the same goals and
concerns and started the monthly meeting in order to harness collective energies. So far the clubs have met 4 times. In
terms of membership, all clubs were committed to growing membership in the area and were looking for new ideas to
attract, retain and grow membership. They are currently looking at creating a combined business networking event to
encourage local business and corporates to become involved. They are also discussing successful club projects and are
looking for at least one project per year which all clubs could work together on. They are also looking at the possibility of
staging joint projects as well as assisting each other to help ease the burden. They also want to promote a ‘united Rotary
front’ by making sure that branding and messaging was consistent. Each time they’ve met, they’ve had a guest speaker,
talking on a range of topics including club mentoring, how district can help, Rotary International resources. We look
forward to further outcomes from the group!
Membership Leads
Membership leads submitted through rotary.org/join are first sent to the district leadership team. I hope your district has
established a process for quickly and effectively managing leads and connecting these prospective members with the right
club. Make sure to follow up with the club to see what happened to the lead. Remember that every lead is potentially a new
Rotarian! Check the report to see:
• How far leads have gotten since they were assigned to your district
• What percentage of leads haven’t been followed up on
• What percentage of leads are no longer interested in membership
• How many leads have been admitted to a club
Access the Membership Leads Progress Analysis report for 1 July 2019 to 28 October here.
Membership Statistics
• Comparison to 1 July for Australia, New Zealand and Australia as at 30 September 2019
• Detailed demographic information by district as at 30 September 2019

Rotary on the Move November 2019 Page 2