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ROTARY ON THE MOVE
x ROTARY
CONNECTS THE WOR
Rotary Coordinator’s Newsletter March 2021 Volume 11 – Issue 8
‘PRESIDENT-ELECT’S POWERFUL VISION
TO GROW ROTARY’
In this issue: Article by RI Director-Elect Jessie Harman
Rotary’s incoming President Shekhar Mehta has a powerful vision
1 Vision to Grow Rotary for Rotary membership - 1.3 million members by 1 July 2023. The
President-Elect laid out his plans for membership growth to
incoming District Governors at the recently held virtual
International Assembly.
2 Regional Membership Members are Rotary’s biggest asset according to President-Elect Shekhar. It is
Officer Update
members who do the good, who raise funds for Rotary’s Foundation and who have
put Rotary ‘this close’ to eradicating polio. More members will mean that Rotary
- Leaders or Managers can serve more and change even more lives.
3 - Making Meetings Underpinning his vision for growth is a straightforward strategy, ‘Each One Bring
One’. President-Elect Shekhar is asking Rotarians to recognise that growing
Meaningful Rotary is an individual responsibility - to share the gift of Rotary with one new
person. He encourages members to focus on increasing diversity; to attract more
- Strategic Planning women, more young people, more Rotaractors. He encourages clubs to make
every new induction a celebration and to recognise the Rotarians who sponsor new
4 - Autumnal Thoughts members into the club.
Alongside his plan for ‘Each One Bring One’, President-Elect Shekhar is asking
- The Four Way Test clubs to also focus on engaging and retaining members. He encourages clubs to
hold tight to the innovations which have occurred during the pandemic and to
5 - Brand Fidelity adopt other new ideas to create strong and vibrant clubs. Engagement of new and
existing members is just as important as attracting new members, according to
President-Elect Shekhar.
- Opportunity to Serve The third plank in President-Elect Shekhar’s membership plan is forming new and
6 - Social Media Accounts different types of clubs. Whilst there are still ample opportunities to create new
conventional clubs – especially in underserved areas – there are even more
opportunities to create new types of clubs, according to the President-Elect. These
7 Membership Leads new club models, like virtual, hybrid, satellite, cause-based and passport clubs are
an essential avenue for growth, making Rotary more accessible and inclusive.
New types of clubs will also underpin the growth of Rotaract and the President-
Elect urges Rotaractors to have similar plans.
- Balancing the Work
and Life Scales Strong leadership is key to achieving the target of 1.3 million Rotarians according
8 - Serve to Change Lives to President-Elect Shekhar. District Governors have a vital role to ensure that
every Rotarian hears the call to share the gift of Rotary with one new member.
- The Team District Membership Committees are also important. They should be led by a
proven Membership champion and comprise three sub-committees: one each for
attracting new members, retaining members and forming new and different club
models.
President-Elect Shekhar is determined to Grow Rotary membership in the
upcoming Rotary year. He is urging Rotarians and clubs to implement his vision
for attracting new members, engaging new and existing members and forming
new and different types of clubs. He is also confident of success. “Together we
can and together we will” he says, “so that Rotarians can serve to change even
more lives in future”.
